Fuel the feeling with Shell V-Power 98
Shell V-Power Unleaded 98. The premium fuel with the cleaning power to keep your engine running like new.
Cleans
Shell V-Power is formulated with powerful cleaning agents to help prevent the build-up of gunk on key fuel system components, such as fuel injectors and inlet valves*.
The same cleaning agents help to remove gunk that has been left behind by other fuels, so your engine can burn fuel more efficiently and more completely*.
Protects
Shell V-Power contains Friction Modification Technology (FMT), developed to reduce friction in the engine so it can operate more efficiently and deliver greater power to the wheels*.
FMT is also designed to form a protective film on metal surfaces, decreasing the rate of wear and corrosion that can adversely affect precision fuel system components*.
Gunk
Read the transcript
Read the transcript
TITLE
Gunk
DURATION
1:15 minutes
DESCRIPTION
An animated video that demonstrates how engine gunk can build up, and how Shell V-Power works to clean it away.
“GUNK” TRANSCRIPT
[Background music plays]
We hear the sound of a car’s engine and dramatic, energetic music.
[Animated sequence]
We see a computer-generated image of the front grille of a car, which has a badge with a gunk symbol.
We pull back to reveal the car is driving on a country road. The bonnet becomes transparent, and we zoom in to see the engine.
Inside the engine we see and hear the pistons working, and the ignition of fuel in the cylinders.
We zoom in further. In greater detail we see how the cylinders work, with the action slowed down to show the fuel inlet valves and the combustion process in motion.
We then see an extreme close-up view of deposits building up on valves.
[Text displays]
TEXT: HARMFUL DEPOSITS CAN BUILD UP ON INLET VALVES
[Animated sequence]
We return to the detail of the cylinders working, with built-up gunk clearly visible and impacting the combustion process.
[Text displays in two sections]
TEXT: POOR MIXING OF FUEL AND AIR CAN RESULT IN
TEXT: MAKING YOUR ENGINE WORK LESS EFFICIENTLY
[Animated sequence]
The screen splits in half. The dirty valves continue on the left side, while clean valves mimic the action on the right.
[Text displays on the left side]
TEXT: UNADDITIVATED GASOLINES
[Text displays in a red banner on the right side]
TEXT: SHELL V-POWER
[Animated sequence]
We see that combustion on the right (clean) side is more efficient. The right side takes over to fill the screen. The combustion process speeds up.
[Text displays]
TEXT: SHELL V-POWER IS OUR MOST EFFECTIVE FUEL HELPING TO IMPROVE ENGINE CLEANLINESS, EFFICIENCY AND PERFORMANCE
[Animated sequence]
We pull out, away from the engine, and the car’s bonnet becomes solid once again.
[Text displays]
TEXT: JUST ANOTHER REASON TO FILL UP WITH SHELL V-POWER
[Animated sequence]
The car drives out of shot.
[Visual transition]
We fade to a white screen as the red Shell V-Power logo fades up.
[Visual transition]
Finally we see the Shell pecten and hear the Shell music sting.
Friction
Read the transcript
Read the transcript
TITLE
Friction
DURATION
1:03 minutes
DESCRIPTION
An animated video that demonstrates how friction can affect your engine, and how Shell V-Power works to protect it.
“FRICTION” TRANSCRIPT
[Background music plays]
We hear the sound of a car’s engine and dramatic, energetic music.
[Animated sequence]
We see a computer-generated image of the front grille of a car, which has a badge with a friction symbol, and hear the sound of the engine and music.
We pull back to reveal the car driving on a country road. The bonnet becomes transparent, and we zoom in to see the engine.
Inside the engine we see and hear the pistons working, and the ignition of fuel in the cylinders.
We zoom in. In greater detail we see the pistons moving up and down. The action slows to show the piston rings sliding against the cylinder walls.
[Text displays]
TEXT: FRICTION OCCURS IN YOUR ENGINE AS PISTON RINGS
MOVE AGAINST CYLINDER WALLS
[Animated sequence]
The action speeds-up again.
[Text displays]
TEXT: GENERATING HEAT, WASTING ENERGY AND REDUCING
THE EFFICIENCY OF YOUR ENGINE
[Animated sequence]
The action slows right down as we zoom in to an extreme close-up detail of a piston ring working against the cylinder wall. A layer of yellow liquid separates the ring from the wall. Glowing white specks float through the liquid.
[Text displays]
TEXT: SHELL V-POWER CONTAINS NEW FRICTION-REDUCING
TECHNOLOGY MOLECULES
[Animated sequence]
The glowing specks seem to stick to the metal surfaces.
[Text displays in two sections]
TEXT: SHELL V-POWER INSTANTLY FORMS A PROTECTIVE
LAYER IN CRITICAL PARTS OF YOUR ENGINE
HELPING IT RUN SMOOTHLY AND EFFICIENTLY
[Animated sequence]
We pull out, away from the engine, and the car’s bonnet becomes solid once again. The car drives out of shot.
[Text displays]
TEXT: JUST ANOTHER REASON TO FILL UP WITH SHELL V-POWER
[Visual transition]
We fade to a white screen as the red Shell V-Power logo fades up.
[Visual transition]
Finally we see the Shell pecten and hear the Shell music sting.
4 layers of defence* against:
Gunk is another name for carbon deposits that can build up on inlet valves and fuel injectors, which can make your engine work less efficiently. Shell V-Power provides unbeatable protection* against gunk.
*The science behind Unbeatable Protection, Best Protection, Greater Efficiency and Better Performance
As measured using industry standard and Shell proprietary tests, Shell V Power offers unbeatable protection against gunk and corrosion – it helps to protect key fuel system components such as intake valves and/or fuel injectors from the build-up of performance robbing deposits (gunk) and corrosion. It contains friction reducing molecules to help critical parts of your engine. Unbeatable protection against gunk and corrosion is measured using industry standard and Shell proprietary tests:
Gasoline testing supported by industry standard laboratory injector flow tests and bench engine tests. Multiple vehicle testing was derived from on-road testing from 10K km to 25K km. Unbeatable protection against corrosion based on the corrosion test outcome using industry standard laboratory tests.
Best protection against friction and wear is measured using industry standard and Shell proprietary tests. Helps to protect key fuel system components such as intake valves and/or fuel injectors from the build-up of performance robbing deposits.
Efficiency benefit refers to engine efficiency. Greater engine efficiency and performance compared to previous Shell V-Power fuel formulations and lower octane fuels in octane responsive vehicles, measured using industry standard and Shell proprietary tests.
Actual effects and level of benefits of the product in your vehicle may vary according to vehicle type, usage, vehicle condition and driving style.
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