Family in car

Fuel the feeling with Shell V-Power 98

Shell V-Power Unleaded 98. The premium fuel with the cleaning power to keep your engine running like new.

Fuel the feeling with Shell V-Power

Title: Shell V-Power – Fuel The Feeling

Description
With no international travel, thousands of Australians are taking to the roads for domestic trips and holidays. This television commercial shows us how Shell V-Power can help fuel the feelings of excitement and freedom that most of us associate with a holiday.

Duration: 0:30 mins

ACCESSIBILITY TRANSCRIPT
Through a series of quick edits we see the efforts of a family – Mum, Dad, Daughter and Son – as they hurriedly pack for a camping holiday. The action gathers pace as bags are zipped and the car is loaded.

Then we see Mum’s hand placing a Shell V-Power fuel pump nozzle into the petrol tank of the family’s car. On the nozzle we see a sticker with the Shell V-Power logo and the words CLEANS AND PROTECTS.

Music begins and the pace slows right down. Mum smiles. The mood is now relaxed and happy. Dad returns from the Shell Coles Express shop with an armful of goodies for the trip, and the family interacts excitedly.

As the car drives away from the Shell service station and the distant city, a super appears: FUEL THE FEELING.

We then cut to the Shell V-Power logo and the line: UNBEATABLE PROTECTION. Along the bottom of the screen is smaller type: ‘Unbeatable protection’ is measured using industry standard and Shell proprietary tests. Actual effects and benefits may vary. See shell.com.au/vpower for more information.

Finally we see the Shell pecten and hear the Shell music sting.

Cleans

Shell V-Power is formulated with powerful cleaning agents to help prevent the build-up of gunk on key fuel system components, such as fuel injectors and inlet valves*.

The same cleaning agents help to remove gunk that has been left behind by other fuels, so your engine can burn fuel more efficiently and more completely*.

Gunk

TITLE

Gunk

DURATION

1:15 minutes

DESCRIPTION

An animated video that demonstrates how engine gunk can build up, and how Shell V-Power works to clean it away.

“GUNK” TRANSCRIPT

[Background music plays]

We hear the sound of a car’s engine and dramatic, energetic music.

[Animated sequence]

We see a computer-generated image of the front grille of a car, which has a badge with a gunk symbol.

We pull back to reveal the car is driving on a country road. The bonnet becomes transparent, and we zoom in to see the engine.

Inside the engine we see and hear the pistons working, and the ignition of fuel in the cylinders.

We zoom in further. In greater detail we see how the cylinders work, with the action slowed down to show the fuel inlet valves and the combustion process in motion.

We then see an extreme close-up view of deposits building up on valves.

[Text displays]

TEXT: HARMFUL DEPOSITS CAN BUILD UP ON INLET VALVES

[Animated sequence]

We return to the detail of the cylinders working, with built-up gunk clearly visible and impacting the combustion process.

[Text displays in two sections]

TEXT: POOR MIXING OF FUEL AND AIR CAN RESULT IN

 

TEXT: MAKING YOUR ENGINE WORK LESS EFFICIENTLY

[Animated sequence]

The screen splits in half. The dirty valves continue on the left side, while clean valves mimic the action on the right.

[Text displays on the left side]

TEXT: UNADDITIVATED GASOLINES

[Text displays in a red banner on the right side]

TEXT: SHELL V-POWER

[Animated sequence]

We see that combustion on the right (clean) side is more efficient. The right side takes over to fill the screen. The combustion process speeds up.

[Text displays]

TEXT: SHELL V-POWER IS OUR MOST EFFECTIVE FUEL HELPING TO IMPROVE ENGINE CLEANLINESS, EFFICIENCY AND PERFORMANCE

[Animated sequence]

We pull out, away from the engine, and the car’s bonnet becomes solid once again.

[Text displays]

TEXT: JUST ANOTHER REASON TO FILL UP WITH SHELL V-POWER

[Animated sequence]

The car drives out of shot.

[Visual transition]

We fade to a white screen as the red Shell V-Power logo fades up.

[Visual transition]

Finally we see the Shell pecten and hear the Shell music sting.



Protects

Shell V-Power contains Friction Modification Technology (FMT), developed to reduce friction in the engine so it can operate more efficiently and deliver greater power to the wheels*.

FMT is also designed to form a protective film on metal surfaces, decreasing the rate of wear and corrosion that can adversely affect precision fuel system components*.

Friction

TITLE

Friction

DURATION

1:03 minutes

DESCRIPTION

An animated video that demonstrates how friction can affect your engine, and how Shell V-Power works to protect it.

“FRICTION” TRANSCRIPT

[Background music plays]

We hear the sound of a car’s engine and dramatic, energetic music.

[Animated sequence]

We see a computer-generated image of the front grille of a car, which has a badge with a friction symbol, and hear the sound of the engine and music.

We pull back to reveal the car driving on a country road. The bonnet becomes transparent, and we zoom in to see the engine.

Inside the engine we see and hear the pistons working, and the ignition of fuel in the cylinders.

We zoom in. In greater detail we see the pistons moving up and down. The action slows to show the piston rings sliding against the cylinder walls.

[Text displays]

TEXT: FRICTION OCCURS IN YOUR ENGINE AS PISTON RINGS

MOVE AGAINST CYLINDER WALLS

[Animated sequence]

The action speeds-up again.

[Text displays]

TEXT: GENERATING HEAT, WASTING ENERGY AND REDUCING

THE EFFICIENCY OF YOUR ENGINE

[Animated sequence]

The action slows right down as we zoom in to an extreme close-up detail of a piston ring working against the cylinder wall. A layer of yellow liquid separates the ring from the wall. Glowing white specks float through the liquid.

[Text displays]

TEXT: SHELL V-POWER CONTAINS NEW FRICTION-REDUCING

TECHNOLOGY MOLECULES

[Animated sequence]

The glowing specks seem to stick to the metal surfaces.

[Text displays in two sections]

TEXT: SHELL V-POWER INSTANTLY FORMS A PROTECTIVE

LAYER IN CRITICAL PARTS OF YOUR ENGINE

HELPING IT RUN SMOOTHLY AND EFFICIENTLY

[Animated sequence]

We pull out, away from the engine, and the car’s bonnet becomes solid once again. The car drives out of shot.

[Text displays]

TEXT: JUST ANOTHER REASON TO FILL UP WITH SHELL V-POWER

[Visual transition]

We fade to a white screen as the red Shell V-Power logo fades up.

[Visual transition]

Finally we see the Shell pecten and hear the Shell music sting.

4 LAYERS OF DEFENCE* AGAINST:

4 layers of defence

What is Gunk?

GUNK

Gunk is another name for carbon deposits that can build up on inlet valves and fuel injectors, which can make your engine work less efficiently. Shell V-Power provides unbeatable protection* against gunk.

What is Corrosion?

Corrosion

Corrosion is caused by moisture and other contaminants that can make their way into a vehicle’s fuel tank. It can impact the fuel pump, fuel lines and fuel injectors. Furthermore, formation of particles from corrosive processes such as rusting of steel surfaces can contribute to fuel filter blockage, impacting overall vehicle operation. Shell V-Power provides unbeatable protection* against corrosion.

What is Wear?

Wear

Wear can occur slowly, over time, when two metal surfaces rub against each other, leading to loss of metal from those surfaces. This can happen in the piston assembly, fuel pump and fuel injectors and can cause higher oil consumption, loss of power and higher emissions. Shell V-Power provides our best protection against wear.

What is Friction?

Friction

Friction in your engine occurs as piston rings move against cylinder walls, generating heat, wasting energy and reducing the overall efficiency of your engine. Too much friction can also damage metal surfaces, increasing wear on critical engine parts. Shell V-Power provides our best protection against friction.

*The science behind Unbeatable Protection & Best Protection

As measured using industry standard and Shell proprietary tests, Shell V Power offers unbeatable protection against gunk and corrosion –it helps to protect key fuel system components such as intake valves and/or fuel injectors from the build-up of performance robbing deposits (gunk) and corrosion. It contains friction reducing molecules help critical parts of your engine.
Unbeatable protection against gunk and corrosion is measured using industry standard and Shell proprietary tests:

Gasoline testing supported by MB M111 (CEC F-20-98), M102E (CEC F-05-93), Chrysler ASTM D5598 Injector flow test and BMW ASTM D5500 bench engine tests. DI testing was executed on VW EA111 test based on the draft CEC test. Multiple vehicle testing was derived from on-road testing from 10K km to 25K km.
Unbeatable protection against corrosion based on the corrosion test outcome using two rating systems (ASTM D665 rating and the rating of ASTM D7548 (NACE rating)).

Best protection against friction and wear is based on the following tests:
Defence against Friction: Supported through HFRR, QCM and bench and vehicle testing.
Defence against Wear: Supported by the following tests: MTM (mini traction machine), HFRR, QCM, 4 ball wear tests and SRV tests with demonstrations from Imperial College Tribology Centre and the copper balls wear demonstration.

Actual effects and level of benefits of the product in your vehicle may vary according to usage, vehicle condition and driving style.

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