Early Start
Early Start
Title: Shell V-Power – Early Start
Duration: 15 seconds
Description:
This television commercial shows us how Shell V-Power 98 helps fuel the feeling of joy experienced by an older tradesman as he helps his young partner wake up on an early morning by bringing him coffee.
Early Start Transcript
[Background music plays]
Gentle, inspirational music.
[Live action begins]
We open on a close-up of a fuel pump nozzle as it is being withdrawn from a car at dawn. On the nozzle we see a Shell V-Power Unleaded 98 logo and the line ‘Unbeatable Protection’ in uppercase text.
[Cut]
We see an older tradesman wearing overalls look into the car, where a younger tradesman wearing a yellow beanie hat is sleeping. The older man smiles as he walks away.
[Cut]
We see the younger man sleeping in the car as the older man returns with a coffee. The older man gently shakes the young man’s shoulder and wakes him, then offers him the coffee.
[Cut]
We see a wide shot of the Shell service station as the car drives away from the fuel pumps.
[Text displays]
In large, uppercase text we see a super: Fuel the feeling.
Smaller text runs along the bottom of the screen: ‘Unbeatable protection’ against gunk and corrosion is measured using industry standard and Shell proprietary tests. Actual effects and benefits may vary. See shell.com.au/vpower for more information.
[Sound]
We hear the two men laugh as the car drives away.
[Cut to a graphic]
On a white screen we see the Shell V-Power logo and the line ‘unbeatable protection’ in upper-case beneath it. The smaller text from the previous shot remains.
[Cut to a graphic]
On a white screen we see the Shell pecten.
[Music]
We hear the Shell music sting.
Lycra
Lycra
Title: Shell V-Power – Lycra
Duration: 15 seconds
Description:
This television commercial shows us how Shell V-Power 98 helps fuel the feeling of joy experienced by an older couple who care deeply for each other as they prepare for a bicycle ride.
Lycra Transcript
[Background music plays]
Energetic, inspirational music.
[Live action begins]
We open on a close-up of a fuel pump nozzle begin to refuel a car on a sunny day. On the nozzle we see a Shell V-Power Unleaded 98 logo and the line ‘Unbeatable Protection’ in uppercase text.
[Cut]
We see an older woman wearing a yellow Lycra cycling top standing in front of a Shell bowser as she refuels the car. In the foreground a man is checking that their two bicycles are secured on the rack.
[Cut]
In a close-up we see the woman look at the man and smile warmly.
[Cut]
In another close-up we see the older man notice her looking at him. He stops what he’s doing and returns her smile.
[Cut]
We return to the close-up of the woman. Her smile grows.
[Cut]
We see a wide shot of the Shell service station as the car drives away from the fuel pumps. The Shell monolith is prominent in the foreground, displaying the Shell pecten and the Shell V-Power Performance Fuels logo.
[Text displays]
In large, uppercase text we see a super: Fuel the feeling.
Smaller text runs along the bottom of the screen: ‘Unbeatable protection’ against gunk and corrosion is measured using industry standard and Shell proprietary tests. Actual effects and benefits may vary. See shell.com.au/vpower for more information.
[Sound]
We hear the couple laugh as the car drives away.
[Cut to a graphic]
On a white screen we see the Shell V-Power logo and the line ‘unbeatable protection’ in upper-case beneath it. The smaller text from the previous shot remains.
[Cut to a graphic]
On a white screen we see the Shell pecten.
[Music]
We hear the Shell music sting.
Back to School
Back to School
Title: Shell V-Power – Back To School
Duration: 15 seconds
Description:
This television commercial shows us how Shell V-Power 98 helps fuel the feeling of joy experienced by two children when their father buys them sweets from a Shell service station after refuelling.
Back To School Transcript
[Background music plays]
Gentle, inspirational music.
[Live action begins]
We open on a close-up of a fuel pump nozzle as it is being replaced in its cradle on the bowser in the early afternoon. On the nozzle we see a Shell V-Power Unleaded 98 logo and the line ‘Unbeatable Protection’ in uppercase text.
[Cut]
We see two children, a girl and her younger brother, securely buckled up in the back of the car wearing their school uniforms. We see the reflection of their dad in the closed window as he looks at the kids, and the kids smile as he walks away.
[Cut]
We see dad returning from the shop after paying for his fuel. He has a hand behind his back and is looking around nonchalantly. As he gets closer to the car, he reveals two bags of sweets he was hiding behind his back and smiles.
[Cut]
We see the look of delight on the kids’ faces when they see the sweets.
[Cut]
We see a wide shot of the Shell service station as the car drives away from the fuel pumps. The Shell monolith is in the background.
[Text displays]
In large, uppercase text we see a super: Fuel the feeling.
Smaller text runs along the bottom of the screen: ‘Unbeatable protection’ against gunk and corrosion is measured using industry standard and Shell proprietary tests. Actual effects and benefits may vary. See shell.com.au/vpower for more information.
[Sound]
We hear the children laughing as the car drives away.
[Cut to a graphic]
On a white screen we see the Shell V-Power logo and the line ‘unbeatable protection’ in upper-case beneath it. The smaller text from the previous shot remains.
[Cut to a graphic]
On a white screen we see the Shell pecten.
[Music]
We hear the Shell music sting.
P-Plates
P-Plates
Title: Shell V-Power – P-Plates
Duration: 15 seconds
Description:
This television commercial shows us how Shell V-Power 98 helps fuel the feeling of joy a young woman experiences after passing her driving test and her mother buys her new P-Plates.
P-Plates Transcript
[Background music plays]
Inspiring, uplifting music.
[Live action begins]
We open on a close-up of a fuel pump nozzle as it is being replaced in its cradle on the bowser in the late afternoon. On the nozzle we see a Shell V-Power Unleaded 98 logo and the line ‘Unbeatable Protection’ in uppercase text.
[Cut]
We see a young, well-dressed woman closing the fuel hatch. In the background we see her mum returning from the Shell Coles Express shop, walking towards her. Mum holds up two red P-plates looking proud and happy.
[Cut]
We see a close-up of the young woman’s face as she smiles with joy.
[Cut]
We see mum sitting in the passenger’s seat of the car, placing one of the P-Plates in the front window. She then looks at her daughter and nods.
[Cut]
We see the daughter laughing with her mum as she prepares to drive away.
[Cut]
We see a wide shot of the Shell service station as the car drives away from the fuel pumps.
[Text displays]
In large, uppercase text we see a super: Fuel the feeling.
Smaller text runs along the bottom of the screen: ‘Unbeatable protection’ against gunk and corrosion is measured using industry standard and Shell proprietary tests. Actual effects and benefits may vary. See shell.com.au/vpower for more information.
[Sound]
We hear the women laugh as the car drives away.
[Cut to a graphic]
On a white screen we see the Shell V-Power logo and the line ‘unbeatable protection’ in upper-case beneath it. The smaller text from the previous shot remains.
[Cut to a graphic]
On a white screen we see the Shell pecten.
[Music]
We hear the Shell music sting.
Fathers Day
Fathers Day
Title: Shell V-Power – Father’s Day
Duration: 15 seconds
Description:
This television commercial shows us how Shell V-Power 98 helps fuel the feeling of joy experienced by new parents who are admiring their baby as they refuel late at night.
Father’s Day Transcript
[Background music plays]
Quiet, inspirational music.
[Live action begins]
We open on a close-up of a fuel pump nozzle refuelling a car late at night. On the nozzle we see a Shell V-Power Unleaded 98 logo and the line ‘Unbeatable Protection’ in uppercase text.
[Cut]
We see a young man looking into the car and smiling.
[Cut]
We see a newborn baby inside the car, safely secured in a baby capsule, as a woman’s hand tucks in a blanket to keep the baby warm.
[Cut]
We see the young mother sitting in the back of the car with the baby. She looks up and smiles with joy.
[Cut]
We see a wide shot of the Shell service station as the car drives away from the fuel pumps. Stars fill the sky and the Shell monolith is prominent in the foreground, displaying the Shell pecten, the Coles Express logo, and the Shell V-Power Performance Fuels logo.
[Text displays]
In large, uppercase text we see a super: Fuel the feeling.
Smaller text runs along the bottom of the screen: ‘Unbeatable protection’ against gunk and corrosion is measured using industry standard and Shell proprietary tests. Actual effects and benefits may vary. See shell.com.au/vpower for more information.
[Sound]
We hear the young mother laugh as the car drives away.
[Cut to a graphic]
On a white screen we see the Shell V-Power logo and the line ‘unbeatable protection’ in upper-case beneath it. The smaller text from the previous shot remains.
[Cut to a graphic]
On a white screen we see the Shell pecten.
[Music]
We hear the Shell music sting.
