Transcript: Shell V-Power Diesel - The Science of Efficiency
Description:
A 30-second TVC for Shell V-Power Diesel, featuring a young woman driving a black SUV between and around a series of large red and green shapes that are revealed to be a giant 3D Shell V-Power Diesel logo.
Shell V-Power Diesel ‘Obsticles’ TVC / video
Vision: Open on a close-up of a woman walking away from camera in a dark environment, focusing on the key fob she’s holding that has the Shell pecten on it.
SFX: Footsteps of the woman walking.
Voiceover: Introducing
Vision: Cut to see her getting into a black car – tightly framed.
SFX: A soundscape begins.
Voiceover: A premium diesel fuel
Vision: Cut to extreme close-up of the key fob being placed on the centre console of the car. The Shell Pecten is prominent in frame.
SFX: Within the soundscape we hear a bang as the key fob his the console.
Vision: Cut to a low angle shot of the car from the front as the headlights turn on.
SFX: Soundscape.
Voiceover: That cleans
Vision: Cut to another extreme close-up of the car’s rev counter – the needle swings upwards.
SFX: Soundscape – a woosh coincides with the needle swing.
Vision: Cut to see the car driving towards camera and veer to the right of screen. In the background we see tall red shapes.
SFX: Soundscape – reminiscent of a car driving.
Voiceover: Your engine
Vision: Cut to a low angle tracking shot of the car’s front wheel as it drives. The camera follows the car as it drives towards and between more of the red shapes.
SFX: Soundscape.
Voiceover: And is designed
Vision: Cut to a wide overhead shot, following the car’s journey through a gap between the red shapes. We see some of the shapes are curved and others are angular.
SFX: Soundscape.
Voiceover: To deliver
Vision: Cut to see the car in profile, driving past and behind the red shapes. It drives away from camera, between two red shapes and towards large green shapes.
SFX: Soundscape.
Voiceover: Improved performance.
Vision: Cut to a close-up of the driver’s hands as she turns the steering wheel.
SFX: Soundscape – becomes more musical.
Vision: Cut to a low-angle shot of the car as it turns in an arc in front of the red shapes.
SFX: Soundscape.
Voiceover: An innovation
Vision: Cut to a wide shot of the car emerging from behind the red shape and past green shapes.
SFX: Soundscape - woosh.
Voiceover: In fuel technology
Vision: Cut to a close-up of the driver’s face as she drives. She looks serene.
SFX: Soundscape.
Voiceover: Based on
Vision: Cut to a wide shot of the car in profile as it drives from left to right across screen, past a giant green shape that appears to be a tank: streams of bubbles rise up within it and the scientific formula E=(1-C)+G-X illuminates on the side of the tank as the car passes.
SFX: Soundscape – light keyboard.
Voiceover: The science of efficiency
Vision: Cut to another close-up of the driver’s hands on the steering wheel, turning it through a corner.
SFX: Soundscape.
Voiceover: A fuel that’s
Vision: Cut to a wide as the car drives around a corner of the green tank shape. We see the glow of its tail lights leaving a trail as it passes.
SFX: Soundscape - woosh.
Voiceover: Worthy of the name
Vision: Cut to an extreme wide overhead shot of the car as it drives past a huge three-dimensional Shell V-Power Diesel logo made from the red and green shapes.
SFX: Soundscape.
Voiceover: Shell V-Power Diesel.
Vision: Cut to see the car in profile as it crosses a threshold from the dark world into the real world.
SFX: Soundscape.
Vision: Cut to see the car drive onto a concrete floor at sunset. A Shell bowser is on the floor. Through the magic of CGI, the rest of the Shell service station forecourt begins to appear as the last of the dark world disappears.
SFX: Soundscape – effect matches visual CGI effect.
Vision: Cut to a close-up of the driver as she exits the car and stands beside the open door, looking up at the transformation as it happens.
SFX: Soundscape – effect matches visual CGI effect.
Vision: Cut to a wide as the transformation completes. The driver closes the car door and walks towards the back of the car.
SFX: Soundscape – effect matches visual CGI effect.
Vision: Cut to the Shell V-Power Diesel logo on a white background.
SFX: Shell music sting.
Vision: Cut to the Shell Pecten on a white background.
