It helps to clean
Thanks to new technology, the new Shell V-Power Diesel is formulated to help remove performance-robbing deposits from your engine and prevent more from building up to deliver our best cleaning power10.
Shell V-Power Diesel
New Shell V-Power Diesel is formulated with boosted cleaning power which actively removes existing fuel system deposits and help restore lost performance.
How it works
Modern diesel engines are constantly setting new standards. And to set our own, we have tirelessly innovated to create Shell V-Power Diesel; now with new and advanced technology, for our best cleaning performance7.
The new, reformulated Shell V-Power Diesel is designed to better clean and protect your engine8.
The new premium diesel formulation is designed to target key factors that:
- improve engine performance – helping to remove dirt deposits that already have formed
- designed to help restore your engine’s cleanliness9
Shell V-Power Diesel - The Science of Efficiency
Read the transcript
Transcript: Shell V-Power Diesel - The Science of Efficiency
Description:
A 30-second TVC for Shell V-Power Diesel, featuring a young woman driving a black SUV between and around a series of large red and green shapes that are revealed to be a giant 3D Shell V-Power Diesel logo.
Shell V-Power Diesel ‘Obsticles’ TVC / video
Vision: Open on a close-up of a woman walking away from camera in a dark environment, focusing on the key fob she’s holding that has the Shell pecten on it.
SFX: Footsteps of the woman walking.
Voiceover: Introducing
Vision: Cut to see her getting into a black car – tightly framed.
SFX: A soundscape begins.
Voiceover: A premium diesel fuel
Vision: Cut to extreme close-up of the key fob being placed on the centre console of the car. The Shell Pecten is prominent in frame.
SFX: Within the soundscape we hear a bang as the key fob his the console.
Vision: Cut to a low angle shot of the car from the front as the headlights turn on.
SFX: Soundscape.
Voiceover: That cleans
Vision: Cut to another extreme close-up of the car’s rev counter – the needle swings upwards.
SFX: Soundscape – a woosh coincides with the needle swing.
Vision: Cut to see the car driving towards camera and veer to the right of screen. In the background we see tall red shapes.
SFX: Soundscape – reminiscent of a car driving.
Voiceover: Your engine
Vision: Cut to a low angle tracking shot of the car’s front wheel as it drives. The camera follows the car as it drives towards and between more of the red shapes.
SFX: Soundscape.
Voiceover: And is designed
Vision: Cut to a wide overhead shot, following the car’s journey through a gap between the red shapes. We see some of the shapes are curved and others are angular.
SFX: Soundscape.
Voiceover: To deliver
Vision: Cut to see the car in profile, driving past and behind the red shapes. It drives away from camera, between two red shapes and towards large green shapes.
SFX: Soundscape.
Voiceover: Improved performance.
Vision: Cut to a close-up of the driver’s hands as she turns the steering wheel.
SFX: Soundscape – becomes more musical.
Vision: Cut to a low-angle shot of the car as it turns in an arc in front of the red shapes.
SFX: Soundscape.
Voiceover: An innovation
Vision: Cut to a wide shot of the car emerging from behind the red shape and past green shapes.
SFX: Soundscape - woosh.
Voiceover: In fuel technology
Vision: Cut to a close-up of the driver’s face as she drives. She looks serene.
SFX: Soundscape.
Voiceover: Based on
Vision: Cut to a wide shot of the car in profile as it drives from left to right across screen, past a giant green shape that appears to be a tank: streams of bubbles rise up within it and the scientific formula E=(1-C)+G-X illuminates on the side of the tank as the car passes.
SFX: Soundscape – light keyboard.
Voiceover: The science of efficiency
Vision: Cut to another close-up of the driver’s hands on the steering wheel, turning it through a corner.
SFX: Soundscape.
Voiceover: A fuel that’s
Vision: Cut to a wide as the car drives around a corner of the green tank shape. We see the glow of its tail lights leaving a trail as it passes.
SFX: Soundscape - woosh.
Voiceover: Worthy of the name
Vision: Cut to an extreme wide overhead shot of the car as it drives past a huge three-dimensional Shell V-Power Diesel logo made from the red and green shapes.
SFX: Soundscape.
Voiceover: Shell V-Power Diesel.
Vision: Cut to see the car in profile as it crosses a threshold from the dark world into the real world.
SFX: Soundscape.
Vision: Cut to see the car drive onto a concrete floor at sunset. A Shell bowser is on the floor. Through the magic of CGI, the rest of the Shell service station forecourt begins to appear as the last of the dark world disappears.
SFX: Soundscape – effect matches visual CGI effect.
Vision: Cut to a close-up of the driver as she exits the car and stands beside the open door, looking up at the transformation as it happens.
SFX: Soundscape – effect matches visual CGI effect.
Vision: Cut to a wide as the transformation completes. The driver closes the car door and walks towards the back of the car.
SFX: Soundscape – effect matches visual CGI effect.
Vision: Cut to the Shell V-Power Diesel logo on a white background.
SFX: Shell music sting.
Vision: Cut to the Shell Pecten on a white background.
7. New compared to previous Shell V-Power formulations. Boosted compared to Shell's regular diesel fuel for cleaning functionality. Helps to clean key fuel system components such as fuel injectors from the build up of performance robbing deposits. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style.
8. Boosted compared to Shell's regular maingrade fuel and Shell V-Power Diesel, prior to July 2019. Designed to help clean and protect key fuel system components such as intake valves and/or fuel injectors from the build-up of performance robbing deposits. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style.
9. Helps to clean key fuel system components such as intake valves and/or fuel injectors from the build-up of performance robbing deposits. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style.
10. Our most effective fuel in modern generation engine technology. Helps to clean key fuel system components such as intake valves and/or fuel injectors from the build-up of performance robbing deposits. Actual effects and benefits may vary according to vehicle type, driving conditions and driving style.
More in Motorists
Shell V-Power 98
Shell V-Power 98 is a premium 98 octane unleaded fuel, designed to provide both performance and efficiency benefits, increasing the power available at the wheels.
Motorsports
Shell's technical partnership with Scuderia Ferrari, race and rider profiles for the Shell Advance Asia Talent Cup and follow the Ducati team