Fuel the feeling with Shell V-Power Diesel
Shell V-Power Diesel has the cleaning power to actively remove fuel system deposits and help restore lost performance.
Fuel the feeling with Shell V-Power Diesel
Title: Shell V-Power – Fuel The Feeling
Description
With no international travel, thousands of Australians are taking to the roads for domestic trips and holidays. This television commercial shows us how Shell V-Power can help fuel the feelings of excitement and freedom that most of us associate with a holiday.
Duration: 0:30 mins
ACCESSIBILITY TRANSCRIPT
Through a series of quick edits we see the efforts of a family – Mum, Dad, Daughter and Son – as they hurriedly pack for a camping holiday. The action gathers pace as bags are zipped and the car is loaded.
Then we see Mum’s hand placing a Shell V-Power fuel pump nozzle into the petrol tank of the family’s car. On the nozzle we see a sticker with the Shell V-Power logo and the words CLEANS AND PROTECTS.
Music begins and the pace slows right down. Mum smiles. The mood is now relaxed and happy. Dad returns from the Shell Coles Express shop with an armful of goodies for the trip, and the family interacts excitedly.
As the car drives away from the Shell service station and the distant city, a super appears: FUEL THE FEELING.
We then cut to the Shell V-Power logo and the line: UNBEATABLE PROTECTION. Along the bottom of the screen is smaller type: ‘Unbeatable protection’ is measured using industry standard and Shell proprietary tests. Actual effects and benefits may vary. See shell.com.au/vpower for more information.
Finally we see the Shell pecten and hear the Shell music sting.
How it works
Modern diesel engines are constantly setting new standards. And to set our own, we have tirelessly innovated to create Shell V-Power Diesel with advanced technology to clean and protect your engine*.
Our premium diesel formulation is designed to help improve engine performance by removing dirt deposits that already have formed and restoring your engine’s cleanliness*.
Cleans and protects
Shell V-Power Diesel is formulated with powerful cleaning agents to help prevent the build-up of gunk on key fuel system components, such as fuel injectors and inlet valves*.
The same cleaning agents help to remove gunk that has been left behind by other fuels, so your engine can burn fuel more efficiently and more completely*.
*Designed to help clean and protect key fuel system components such as intake valves and/or fuel injectors from the build-up of performance robbing deposits
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