The Science of Efficiency

Description:

A 2 minute and 20 second video capturing behind the scenes footage and commentary from the production of the Shell V-Power and Shell V-Power Diesel TVCs.

Shell V-Power and Shell V-Power Diesel TVCs Behind the Scenes Video

Visual: A man affixing a camera rig to the rear driver side of the Shell V-Power Racing Team vehicle.

Audio: Atmospheric music continues throughout entire video.

Visual: Film production vehicles line along a tree-lined street.

Visual: A vehicle with a license plate reading VPWRD has material attached to its windscreen by production crew.

Visual: A man in a hi-visibility vest stands with a STOP/GO sign alongside a row of production trucks.

Voice: (Man speaking off-screen) Shell V-Power Formula

Visual: Director addressing the camera.

Voice: (Director) And V-Power Diesel, they’re the two commercials that

Visual: Man wiping the Shell V-Power Racing Team vehicle with a cloth,

Voice: (Director, off-screen) We’ve just spent the last two days making. The Shell V-Power Supercar

Visual: Long shot of the Shell V-Power Racing Team vehicle lit atmospherically against a wall within a spacious hangar-style environment.

Voice: (Director) The DJR Team Penske car

Visual: Shell V-Power Racing Team driver Scott McLaughlin in a red Shell team shirt standing outside in conversation with a member of the production crew.

Voice: (Director, off-screen) Driven by Scott McLaughlin

Visual: Interior of hangar-style environment, with a camera unit in the foreground as the Shell V-Power Racing Team vehicle drives through the space.

Voice: (Director, off-screen) Is traversing a clinical

Visual: Shot of the Shell V-Power Racing Team vehicle with headlights on, passing a production vehicle equipped with a crane-style camera rig.

Voice: (Director, off-screen) Laboratory-style space.

Visual: Special effects shot of the Shell V-Power Racing Team car driving through a clinical white environment as its livery peels away to reveal a consumer car beneath.

Visual: Medium shot of Shell V-Power Racing Team vehicle driving through hangar-style space, in coordination with a production vehicle equipped with a crane-style camera rig.

Voice: (Director, off-screen) When we cut out to the final high angle

Visual: A series of quick cuts of the Shell V-Power Racing Team vehicle from various angles, tracing arcs around red lines.

Voice: (Director, off-screen) Of what this car has been doing

Visual: Shell V-Power Racing Team vehicle passes through the hangar-type environment, viewed through the frame of a camera unit.

Voice: (Director, off-screen) We realise it’s been tracing out

Visual: Completed special effects shot of the Shell V-Power Racing Team vehicle passing over red formula script and behind a transparent tank of golden liquid.

Voice: (Director, off-screen) With extreme precision

Visual: Low angle completed special effects shot showing the Shell V-Power Racing Team vehicle passing alongside a transparent tank of golden liquid.

Voice: (Director, off-screen) The Shell V-Power

Visual: Close up of completed special effects shot showing the transformation of the Shell V-Power Racing Team vehicle into a red consumer sedan.

Voice: (Director, off-screen) Formula for efficiency.

Visual: High angle overhead reveal of the full formula for efficiency in a completed effects shot showing the Shell V-Power Racing Team vehicle driving through the white, laboratory-style environment.

Visual: Various angles of camera crew filming Scott McLaughlin as he exits a red sedan in a Shell Service Station forecourt.

Visual: Table of glass and plastic vessels, with a member of the production crew pouring a golden coloured liquid into a jug.

Visual: Cut to shot set up, where a member of the production crew is polishing the inside of the glass beaker containing a golden liquid. Cut to a man at table level performing final checks.

Visual: A glass beaker with a golden liquid within. Cut to close up of golden drop splashing inside, breaking the surface in slow motion effect.

Visual: Production crew making adjustments to a camera crane rig.

Visual: On location at Shell Service station forecourt, a dolly rig captures Scott McLaughlin as he approaches the pumps in a red sedan.

Visual: Scott McLaughlin stands next to the red sedan and closes its door.

Visual: UV lit footage from within hangar-style shooting location, with Production Crew and talent standing at the ready. Cut to the talent, a woman, walking towards a black SUV, followed by cameraman.

Visual: Cut to exterior shot of Shell service station forecourt, the Shell pecten in close up focus. We see Scott McLaughlin talking to a crewmember through the window of the red sedan.

Visual: Shell service station forecourt at dusk. A woman walks around the black SUV, with production crew present.

Voice: (Director, off-screen) The second commercial is for V-Power Diesel.

Visual: Pre-visualisation render of white SUV passing through vast red shapes.

Voice: (Director, off-screen) And in post-production we’re going to build giant geometric shapes

Visual: Various angles of pre-visualisation renders showing white SUV passing through vast red and green geometric shapes. Cut to a black SUV bring filmed in a large hangar-type environment.

Voice: (Director, off-screen) And cut out to a high wide shot to reveal that our BMW SUV

Visual: Woman in red, attended to by wardrobe department.

Voice: (Director, off-screen) Driven by our heroic woman

Visual: Black SUV in motion, filmed by a camera rig attached to another vehicle, then cutting to pre-visualisation shots of white SUV driving alongside green geometric shapes.

Voice: (Director, off-screen) Has been driving around an extruded, three-dimensional logo.

Visual: Pre-visualisation reveal of Shell V-Power Diesel logo, with the white SUV driving along the bottom of the frame.

Visual: Various shots of production studio/offices with people editing the video and effects footage on computers.

Visual: The talent on location at Shell service station forecourt, attended to by member of hair and makeup crew.

Visual: Unit base with production trucks, and the Shell V-Power Racing Team car in the foreground of shot.

Visual: A red sedan reverses from its trailer onto the road outside Shell service station location.

Visual: On set in the hangar-type environment as crew work on a camera rig, the black SUV visible in the background.

Visual: Scott McLaughlin on location with various crewmembers.

Visual: Production crew framing up a shot of the Shell V-Power Racing Team vehicle.

Visual: Location shot of Shell service station forecourt at dusk, the black SUV at the pump.

Voice: (Director, off-screen) It’s been a very successful shoot

Visual: Shell V-Power Racing Team vehicle having a camera mount attached by crew.

Voice: (Director, off-screen) We’ve had a great deal of fun

Visual: Director addressing the camera.

Voice: Been a great client, they’re wonderful and passionate about their project.

Visual: Close up of camera mount attachment.

Voice: (Director, off-screen) It’s very easy to do a great job

Visual: Crew unloading cabling from production truck.

Voice: (Director, off-screen) When you’re surrounded by people who are as excited about the product as we were

Visual: Production crew setting up lights and camera, framing up shots.

Voice: (Director, off-screen) But yeah, it’s been a great opportunity and I can’t wait to get cutting.

Visual: Close up of Scott McLaughlin in driver’s seat of red sedan.

Visual: Profile shot of Scott McLaughlin pulling up to the pumps at the Shell service station in the red sedan, followed by a match cut of finished special effects showing the transformation of the Shell V-Power Racing Team vehicle and laboratory-style environment into the red sedan pulling up at the Shell service station forecourt.

Visual: Scott McLaughlin stands alongside the red sedan as Shell service station completes its transformation.

Visual: Time-lapse of production activity on location at the Shell service station, from day to night.

Voice: (off-screen) We are done. (Cheers heard, applause)

Visual: Crew applauding the conclusion of the shoot.

Voice: (Director, off-screen) That’s a wrap! Thank you. Excellent work everyone.

Visual: Shell Pecten against a white background.

Audio: Shell musical sting.