The Science of Efficiency
The science of efficiency is elegant. It is the reduction of unnecessary waste to reduce energy loss and improve performance. Thankfully, with the gunk-busting formula of Shell V-Power premium 98 octane fuel, you don’t need to worry about the math.
The making of the new Shell V-Power television commercial
The new TVC for Shell V-Power was a major production that took months to plan and complete. Featuring Scott McLaughlin, fresh from his amazing finish in the 2017 Virgin Australia Supercars Championship, most of the action was filmed in the cavernous expanse of the Melbourne Convention and Exhibition Centre. The film crew made sure the shoot ran as efficiently as Shell V-Power.
Shell V-Power – Behind The Scenes
A 2 minute and 20 second video capturing behind the scenes footage and commentary from the production of the Shell V-Power and Shell V-Power Diesel TVCs.
Shell V-Power and Shell V-Power Diesel TVCs Behind the Scenes Video
Visual: A man affixing a camera rig to the rear driver side of the Shell V-Power Racing Team vehicle.
Audio: Atmospheric music continues throughout entire video.
Visual: Film production vehicles line along a tree-lined street.
Visual: A vehicle with a license plate reading VPWRD has material attached to its windscreen by production crew.
Visual: A man in a hi-visibility vest stands with a STOP/GO sign alongside a row of production trucks.
Voice: (Man speaking off-screen) Shell V-Power Formula
Visual: Director addressing the camera.
Voice: (Director) And V-Power Diesel, they’re the two commercials that
Visual: Man wiping the Shell V-Power Racing Team vehicle with a cloth,
Voice: (Director, off-screen) We’ve just spent the last two days making. The Shell V-Power Supercar
Visual: Long shot of the Shell V-Power Racing Team vehicle lit atmospherically against a wall within a spacious hangar-style environment.
Voice: (Director) The DJR Team Penske car
Visual: Shell V-Power Racing Team driver Scott McLaughlin in a red Shell team shirt standing outside in conversation with a member of the production crew.
Voice: (Director, off-screen) Driven by Scott McLaughlin
Visual: Interior of hangar-style environment, with a camera unit in the foreground as the Shell V-Power Racing Team vehicle drives through the space.
Voice: (Director, off-screen) Is traversing a clinical
Visual: Shot of the Shell V-Power Racing Team vehicle with headlights on, passing a production vehicle equipped with a crane-style camera rig.
Voice: (Director, off-screen) Laboratory-style space.
Visual: Special effects shot of the Shell V-Power Racing Team car driving through a clinical white environment as its livery peels away to reveal a consumer car beneath.
Visual: Medium shot of Shell V-Power Racing Team vehicle driving through hangar-style space, in coordination with a production vehicle equipped with a crane-style camera rig.
Voice: (Director, off-screen) When we cut out to the final high angle
Visual: A series of quick cuts of the Shell V-Power Racing Team vehicle from various angles, tracing arcs around red lines.
Voice: (Director, off-screen) Of what this car has been doing
Visual: Shell V-Power Racing Team vehicle passes through the hangar-type environment, viewed through the frame of a camera unit.
Voice: (Director, off-screen) We realise it’s been tracing out
Visual: Completed special effects shot of the Shell V-Power Racing Team vehicle passing over red formula script and behind a transparent tank of golden liquid.
Voice: (Director, off-screen) With extreme precision
Visual: Low angle completed special effects shot showing the Shell V-Power Racing Team vehicle passing alongside a transparent tank of golden liquid.
Voice: (Director, off-screen) The Shell V-Power
Visual: Close up of completed special effects shot showing the transformation of the Shell V-Power Racing Team vehicle into a red consumer sedan.
Voice: (Director, off-screen) Formula for efficiency.
Visual: High angle overhead reveal of the full formula for efficiency in a completed effects shot showing the Shell V-Power Racing Team vehicle driving through the white, laboratory-style environment.
Visual: Various angles of camera crew filming Scott McLaughlin as he exits a red sedan in a Shell Service Station forecourt.
Visual: Table of glass and plastic vessels, with a member of the production crew pouring a golden coloured liquid into a jug.
Visual: Cut to shot set up, where a member of the production crew is polishing the inside of the glass beaker containing a golden liquid. Cut to a man at table level performing final checks.
Visual: A glass beaker with a golden liquid within. Cut to close up of golden drop splashing inside, breaking the surface in slow motion effect.
Visual: Production crew making adjustments to a camera crane rig.
Visual: On location at Shell Service station forecourt, a dolly rig captures Scott McLaughlin as he approaches the pumps in a red sedan.
Visual: Scott McLaughlin stands next to the red sedan and closes its door.
Visual: UV lit footage from within hangar-style shooting location, with Production Crew and talent standing at the ready. Cut to the talent, a woman, walking towards a black SUV, followed by cameraman.
Visual: Cut to exterior shot of Shell service station forecourt, the Shell pecten in close up focus. We see Scott McLaughlin talking to a crewmember through the window of the red sedan.
Visual: Shell service station forecourt at dusk. A woman walks around the black SUV, with production crew present.
Voice: (Director, off-screen) The second commercial is for V-Power Diesel.
Visual: Pre-visualisation render of white SUV passing through vast red shapes.
Voice: (Director, off-screen) And in post-production we’re going to build giant geometric shapes
Visual: Various angles of pre-visualisation renders showing white SUV passing through vast red and green geometric shapes. Cut to a black SUV bring filmed in a large hangar-type environment.
Voice: (Director, off-screen) And cut out to a high wide shot to reveal that our BMW SUV
Visual: Woman in red, attended to by wardrobe department.
Voice: (Director, off-screen) Driven by our heroic woman
Visual: Black SUV in motion, filmed by a camera rig attached to another vehicle, then cutting to pre-visualisation shots of white SUV driving alongside green geometric shapes.
Voice: (Director, off-screen) Has been driving around an extruded, three-dimensional logo.
Visual: Pre-visualisation reveal of Shell V-Power Diesel logo, with the white SUV driving along the bottom of the frame.
Visual: Various shots of production studio/offices with people editing the video and effects footage on computers.
Visual: The talent on location at Shell service station forecourt, attended to by member of hair and makeup crew.
Visual: Unit base with production trucks, and the Shell V-Power Racing Team car in the foreground of shot.
Visual: A red sedan reverses from its trailer onto the road outside Shell service station location.
Visual: On set in the hangar-type environment as crew work on a camera rig, the black SUV visible in the background.
Visual: Scott McLaughlin on location with various crewmembers.
Visual: Production crew framing up a shot of the Shell V-Power Racing Team vehicle.
Visual: Location shot of Shell service station forecourt at dusk, the black SUV at the pump.
Voice: (Director, off-screen) It’s been a very successful shoot
Visual: Shell V-Power Racing Team vehicle having a camera mount attached by crew.
Voice: (Director, off-screen) We’ve had a great deal of fun
Visual: Director addressing the camera.
Voice: Been a great client, they’re wonderful and passionate about their project.
Visual: Close up of camera mount attachment.
Voice: (Director, off-screen) It’s very easy to do a great job
Visual: Crew unloading cabling from production truck.
Voice: (Director, off-screen) When you’re surrounded by people who are as excited about the product as we were
Visual: Production crew setting up lights and camera, framing up shots.
Voice: (Director, off-screen) But yeah, it’s been a great opportunity and I can’t wait to get cutting.
Visual: Close up of Scott McLaughlin in driver’s seat of red sedan.
Visual: Profile shot of Scott McLaughlin pulling up to the pumps at the Shell service station in the red sedan, followed by a match cut of finished special effects showing the transformation of the Shell V-Power Racing Team vehicle and laboratory-style environment into the red sedan pulling up at the Shell service station forecourt.
Visual: Scott McLaughlin stands alongside the red sedan as Shell service station completes its transformation.
Visual: Time-lapse of production activity on location at the Shell service station, from day to night.
Voice: (off-screen) We are done. (Cheers heard, applause)
Visual: Crew applauding the conclusion of the shoot.
Voice: (Director, off-screen) That’s a wrap! Thank you. Excellent work everyone.
Visual: Shell Pecten against a white background.
Audio: Shell musical sting.
Find out more about Gunk
“Gunk” is the carbon deposit build-up on intake valves and fuel injectors. Engines that have carbon deposit build-up, or gunk, on fuel intake systems, may work less efficiently.
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