The Technical Partnership with Ducati
Shell’s Technical Partnership with Ducati has been hugely successful on and off the race track, enabling Shell Advance Motorcycle Oil to benefit bikers around the world with cutting edge technology. The Technical Partnership has been invaluable for the continued development of Shell Advance and Shell V-Power products in the most testing environments.
The relationship began in 1999 with Shell supporting Ducati Corse in the World Superbike Championship, before the two joined forces to contest the MotoGP World Championship together. The partnership has since stormed to seven Riders’ World Titles in MotoGP and the World Superbike Championship, and over 150 race wins, making it one of the strongest and most successful in the world of premier motorcycle racing.
Ducati not only uses Shell products on the track, but also chooses Shell Advance oil and Shell V-Power fuel as the first fill for every Ducati road bike that leaves its factory in Bologna, Italy.