Shell Helix Ultra with PurePlus technology
Today’s motor vehicles need oil that keeps pace with their changing demands and does more to improve performance and engine life. This is why Shell developed PurePlus Technology, an entirely new way – starting with natural gas – to produce base oils, the main component of motor oils. Shell Helix Ultra with PurePlus Technology is the first synthetic motor oil designed from natural gas and gives you long lasting engine performance.
Motor oil made from natural gas
Introducing Shell Helix Ultra with PurePlus Technology
Shell PurePlus Technology is a revolutionary process that converts natural gas into crystal-clear base oil with virtually none of the impurities found in crude oil. Base oil makes up approximately 75-90% of motor oil and so this is a significant step-change in the composition.
Shell PurePlus Technology produces base oil that provides enhanced viscosity, friction and volatility performance compared to more prominently used traditional base oils. This means it helps extend engine life, reduce maintenance costs, reduce oil consumption, enhance fuel economy and enable better engine cleanliness.
Benefits of Shell Helix Ultra
Exceptional extreme temperature performance
Shell Helix Ultra stays stronger for longer in extreme high temperatures to keep performing and protecting the engine. It provides superior resistance to oil degradation, up to 32% better than the latest industry standard*.
Thanks to its exceptional low-temperature performance, Shell Helix Ultra with PurePlus Technology Plus also provides up to three times faster oil flow at -40°C for easier starting and quicker engine warm up**.
*Compared with API SN specification and based on Sequence IIIG oxidation test
**Compared with API SN specification and based on ASTM D484
A revolutionary process
Turning Natural Gas into a crystal-clear base oil
| 1. Gasification | 2. Synthesis | 3. Hydrocracking | 4. GTL Products |
|---|---|---|---|
| Methane from natural gas reacts with pure oxygen to produce synthesis gas | Synthesis gas is fed through a reactor and converted to a liquid called syncrude | Syncrude is fed into a hydrocracker to break down molecules and form new ones | The new molecules are distilled into GTL products, including PurePlus base oils |
How it works
Shell adds proprietary Active Cleansing Technology to the Shell PurePlus Technology base oil to create Shell Helix Ultra – our most advanced motor oil ever. This unique combination enables Shell Helix Ultra to provide even higher levels of cleansing and protection - meaning that no other motor oil keeps your engine closer to factory clean.
How Shell Helix with PurePlus Technology Works
Read the transcript
Read the transcript
Title: Shell Helix Ultra with PurePlus Technology Film
Duration: 1.56 minutes
Description:
Discover more about the benefits of Shell Helix Ultra with Pureplus Technology, a fully synthetic motor oil made from natural gas. Designed for Ultimate Engine Performance.
Shell Helix Ultra with PurePlus Technology transcript
[Music]
Suspenseful music plays. Sound of tyres screeching
[Visual]
Wheels turning quickly, then an Race car driver is revealed. A red car drives into shot
[Music]
Suspenseful music intensifies
[Visual]
Driver in racing gear (Shell logo prominent on clothes and helmet) appears and walks down some stairs. Driver walks towards a set of large double doors, with the ‘Shell Helix Ultra’ logo on them. He takes off his helmet and walks into a ‘space age’ lab, symbolic of the advanced characteristics of the product
Door Sign reads: ‘Shell Helix Ultra. Designed for Ultimate Engine Performance’
[Music]
In the background plays: suspenseful, intense music endures, giving a sense of urgency and importance
V/O: (narrator is a man, speaks in a calm, confident, measured voice throughout)
[Narrator]
Shell Helix Ultra is a next generation fully synthetic motor oil, made from natural gas with PurePlus technology, and designed for ultimate engine performance.
[Visual]
Car key with a Shell keyring sits on a table next to the helmet. Table comes to life in futuristic way – interesting use of tech innovation to imply the advanced and innovative nature of Shell Helix Ultra
Projector appears from the table, and molecules float above the projector
Its 99.5% pure, so it contains virtually none of the impurities and weaknesses of crude.
99.5% dial appears on screen, almost reminiscent of a button in a car’s cockpit
[Text displays]
*Based on paraffinic hydrocarbon content and significantly higher level of iso-paraffins compared to typical group II and III base oils
[Narrator]
As a result, it’s less volatile and stronger at the molecular level.
[Visual]
Driver, still dressed in Shell HU garms, stands with back to camera, looking at two blue mutating animations of molecules. He reaches out and touches one and it turns orange (magic touch of Shell Helix?.
Shell Helix Ultra provides superior protection against engine stress and wear.
Shot switches back to projector with little molecules floating in the beam. Molecules conjoin and drip into the projector light beam.
[Text displays]
*Compared with API SN industry standard specification
[Narrator]
It stays stronger for longer to provide up to 32% better resistance to oil degradation. And up to 50% less evaporation loss, so fewer top-ups are required.
[Visual]
Animation of red lines connecting blue circles race towards a red animation of an engine turning
Another dial, with 50% this time sits on top of engine animation
[Text displays]
*ASTM D5800 NOACK volatility test
[Narrator]
Delivering extreme temperature performance, it keeps protecting engine parts at temperatures as high as 1000 degrees centigrade, and as low as -40 degrees, where its lower viscosity allows it to flow up to 3 X faster at low temperatures, for easier cold start and quicker engine warm up.
[Visual]
At 1000 degrees segment, driver places his hand near red light animation that becomes a flame – he quicky removes his hand
1000-degree dial appears on top of flame
-40-degree dial appears on top of ice crystals – nice juxtaposition
[Text displays]
*Compared with API SN Specification and based on ASTM D4684
[Narrator]
It protects power, and delivers long lasting performance, even in extreme engine conditions.
[Visual]
Transparent circle appears in the air, with a yellow horse in it
[Narrator]
Our revolutionary Shell PurePlus Technology base oils are made from natural gas in Qatar, a development made possible by more than 40 years of R&D by global experts.
‘R&D’: animated scientific research diagrams appear in front of driver on futuristic table
[Narrator]
With enhanced viscosity, reduced friction, and lower volatility, Shell Helix Ultra is trusted by professionals worldwide.
[Visual]
Small animated car drives away from diagrams and onto a dark mountain range, doing hairpin turns its progress tracked by red tyre marks
[Music]
Dramatic music intensifies and gets louder
Car engine sounds are introduced, become very loud
Car animation shrinks and drives back onto futuristic table
[Narrator]
Shell Helix Ultra, fully synthetic motor oils, made from natural gas. Designed for ultimate engine performance.
[Visual]
Background takes over screen, and Shell Helix Ultra product appears on the signature red background
The product appears back on the table, outlined by bright blue lights
Driver carries helmet, and leaves through the aforementioned doors
Closing statement said in slower, louder, lower voice for impact
[Narrator]
Drive on.
[Visual]
Shell Logo appears on white background,
[Music]
Shell mnemonic
Why has Shell developed Pureplus technology?
Global engine technology has made huge advances in recent years and car manufacturers demand higher performance levels from motor oils. This has created a general market move towards synthetic premium oils (lower-viscosity oils of consistently high quality). These oils allow drivers to get the most from today’s high-performance engines.
Shell is always searching for ways to bring new and improved technology to its motor oil formulations. With a natural gas based technology, a clean and pure starting point, Shell has reimagined and reinvented our synthetic lubricants, and enhanced our products performance.
Recommended by the best
Ferrari
Technical Partner
Shell’s relationship with Enzo Ferrari dates back to the 1930s. The very first Ferrari road car to drive out of the factory gates in Maranello, Italy, in 1947 used Shell lubricant. This is still the case today – the engine of every Ferrari leaving the production line in Maranello, from the 458 Italia to Ferrari’s latest innovations, is filled with Shell Helix Ultra with PurePlus Technology.
Knowing that a product is good enough for a supercar like a Ferrari gives confidence to drivers of all cars that this is motor oil they can trust.
Formula One™ is also Shell Helix Ultra’s high-speed, high-pressure testing ground. Shell scientists go to great lengths to optimise the racing motor oils they supply Scuderia Ferrari to provide maximum power and performance on the track*
“Our engines are among the most technologically advanced in the world. And they need the oil to match. This is why we choose Shell Helix Ultra with PurePlus Technology.” – Scuderia Ferrari
“Shell Helix Ultra with PurePlus Technology is the only motor oil I trust.” – Kimi Räikkönen, Scuderia Ferrari Driver
*While Shell Helix Ultra with PurePlus Technology motor oils for the racetrack and the road share the same technology platform, the racing formulation is customised to meet the extreme racing conditions.
BMW Motorsport
Premium Technology Partner
BMW Motorsports and Shell Helix Ultra is a Technical Partnership - Shell scientists work in close collaboration with the BMW Motorsport engineers; lending in-depth Research & Development. All 8 BMW M4 DTM cars will race on a bespoke blend of Shell Helix Ultra which is also made from Shell PurePlus Technology. Ultimately to benefit the motorist on the road, because it enables Shell to test motor oils in extreme conditions, which helps steer the continual development of next generation motor oils like Shell Helix Ultra with PurePlus Technology.
“DTM is a demanding series. The tracks are challenging and competition is fierce. You can only win if the complete package is spot on – and this includes the motor oil. Shell Helix Ultra is designed to protect my engine. It helps me get the maximum out of my car at any time.” – Augusto Farfus, BMW Works Driver
*While Shell Helix Ultra with PurePlus Technology motor oils for the racetrack and the road share the same technology platform, the racing formulation is customised to meet the extreme racing conditions.
Maserati
Technical Partner
The engine of every Maserati leaving the production line is filled with Shell Helix Ultra with Shell PurePlus Technology. Shell Helix Ultra and Maserati share an ambitious vision for the future of the global luxury vehicle market, and a commitment to deliver the very best products to drivers worldwide – a high quality motor oil that will do more to improve engine performance, enabling Maserati drivers to relax and enjoy the drive. Shell Helix Ultra also proudly sponsors a car in the Maserati Trofeo World Series.
“The launch of the new revolutionary Shell Helix Ultra with PurePlus Technology is an important step forward in terms of our motor oil offering for premium vehicle manufacturers like Maserati.” – Cara Tredget, Shell Auto OEM Technology Manager
Shell Helix Ultra 5W-40
Experience PurePlus Technology with Shell Helix Ultra 5W-40, offering you maximum protection for your engine.
