The newly reformulated Shell V-Power, a 98 octane premium unleaded fuel designed to improve performance, immediately benefits the car engine*.

Jane Morwick, retail business manager, Shell Australia said, “We know our customers love Shell V-Power and expect the best. That’s why Shell V-Power now contains 25% more Friction Modification Technology (FMT) compared to our previous formulation.”

The newly reformulated Shell V-Power is designed to instantly reduce friction in critical engine areas, helping to deliver more responsiveness and power to the wheels*.

“Customers will benefit most if they fill up regularly with Shell V-Power because they will receive the maximum performance and protection benefits it can deliver,” Ms Morwick said.

Shell invest approximately 21,000 hours a year into research and development and the new formulation is the latest generation of premium performance fuel, developed in conjunction with Shell’s technical partner Ferrari.

Shell V-Power contains 99% of the same compounds as the fuel used by Ferrari in Formula One team.

To celebrate the newly reformulated Shell V-Power, customers can earn flybuys triple points with any purchase of Shell V-Power exclusively at Shell Coles Express sites from 1 November 2013 - 8 January 2014.

For more information on Shell V-Power visit

For flybuys terms and conditions please visit

* Compared to regular unleaded petrol

You may also be interested in

Contact us

Via this page you can find contact details for Shell Australia.

Projects and Assets

Read about our projects and assets in Australia.

Shell in the Community

Shell aspires to be welcomed in the communities where we operate. We believe that local communities and Shell benefit from being part of one another’s work and life. This attitude permeates everything we do. We work to share benefits by offering rewarding jobs and training opportunities, building local capability and supporting local community groups.