The new arrangement will take effect at the beginning of the 2017 Virgin Australia Supercars Championship season with primary Shell V-Power branding for both the No. 12 and No. 17 DJR Team Penske Ford Falcons for the full season, as part of a multi-year agreement.
The Shell V-Power Racing team is launched today ahead of Australia’s greatest motorsport event, the Bathurst 1000, with the team fielding twin Falcons in Shell V-Power colours in the great race.
This will be the first time in Shell and DJR’s 50-year history that Shell V-Power is the primary sponsor of the race team.
“The history between Shell, DJR Team Penske and now Viva Energy goes beyond sponsorship, being trusted partners on and off the track, technically with the race team and commercially with the Penske businesses,” said Scott Wyatt CEO of Shell’s brand licensee Viva Energy Australia.
Scott Wyatt continued, “We look forward to seeing the innovation and performance gains translate on track under the new Shell V-Power Racing team, as we see the best of Shell V-Power and DJR Team Penske culminate in this exciting partnership.”
“Our number 17 and number 12 Fords will proudly carry the Shell V-Power primary branding for the foreseeable future. With a strong driver line up we believe our third year in the Supercars Championship will continue our move up the grid,” said Roger Penske.
“The increased partnership from Shell with DJR Team Penske means the Shell brand will once again have a significant presence in Australian motorsport, so it is only fitting we announce this partnership as we head to Bathurst, Australia’s most iconic motorsports event.”
The longstanding technology partnership between Shell and Team Penske in the USA continues to further provide product advancements for Shell, playing an important role in the development of the most advanced Shell fuels and lubricants.
The Shell V-Power Racing team will be officially unveiled at the Bathurst 1000 from 6-9 October, 2016.
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About DJR Team Penske
DJR Team Penske is one of the most successful motorsports teams in Australia, with seven Australian Touring Car / V8 Supercars Championships and three Bathurst 1000 victories. Team Penske’s U.S. motorsports entities are among the most successful teams in the history of professional sports. Competing in a variety of disciplines, including NASCAR and INDYCAR, the team has produced more than 430 major race wins, over 500 pole positions, 29 National Championships and 16 Indianapolis 500 victories in its storied history. Team Penske celebrates 50 years of motorsport competition in 2016 and will stage a number of major events during the year.