{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Promoting local businesses","text":"From cinema ads to billboards in the local streets, the Gladstone Chamber of Commerce and Industry is helping businesses promote themselves in the community. Discover how Shell’s support of this initiative has helped family-run Oakcrest Electrical grow their business in this region of Queensland.","links":[{"name":"Promoting local businesses","value":"https://www.shell.com.au/sustainability/communities/the-power-of-local-community/promoting-local-businesses-in-gladstone.html"}],"image":{"src":"https://www.shell.com.au/sustainability/communities/the-power-of-local-community/promoting-local-businesses-in-gladstone/_jcr_content/root/metadata.shellimg.png/1721616529502/oakcrest-electrical.png","alt":"Matt and Taylor from Oakcrest talking","width":3840,"height":2160}},"id":"/content/shell/countries/australia/en_au/sustainability/communities/the-power-of-local-community/promoting-local-businesses-in-gladstone/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/countries/australia/en_au/sustainability/communities/the-power-of-local-community/promoting-local-businesses-in-gladstone/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.com.au/_jcr_content/root/header/inherited.model.json","id":"/content/shell/countries/australia/en_au/sustainability/communities/the-power-of-local-community/promoting-local-businesses-in-gladstone/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.com.au/"},{"name":"Sustainability","value":"https://www.shell.com.au/sustainability.html"},{"name":"Communities","value":"https://www.shell.com.au/sustainability/communities.html"},{"name":"The power of local community","value":"https://www.shell.com.au/sustainability/communities/the-power-of-local-community.html"},{"name":"Promoting local businesses","value":"https://www.shell.com.au/sustainability/communities/the-power-of-local-community/promoting-local-businesses-in-gladstone.html"}]},"id":"/content/shell/countries/australia/en_au/sustainability/communities/the-power-of-local-community/promoting-local-businesses-in-gladstone/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/countries/australia/en_au/sustainability/communities/the-power-of-local-community/promoting-local-businesses-in-gladstone/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeader","color":"inherited","model":{"title":"Promoting local businesses","text":"\u003Cp\u003EFrom cinema ads to billboards in the local streets, the Gladstone Chamber of Commerce and Industry is helping businesses promote themselves in the community. Discover how Shell’s support of this initiative has helped family-run Oakcrest Electrical grow their business in this region of Queensland.\u003C/p\u003E\r\n","image":{"src":"https://www.shell.com.au/sustainability/communities/the-power-of-local-community/promoting-local-businesses-in-gladstone/_jcr_content/root/main/section/page_header.shellimg.png/1722311927030/oakcrest-electrical.png","alt":"Matt and Taylor from Oakcrest talking","width":3831,"height":957}},"id":"/content/shell/countries/australia/en_au/sustainability/communities/the-power-of-local-community/promoting-local-businesses-in-gladstone/jcr_content/root/main/section/page_header"},{"organism":"PromoSimple.Text","colspan":8,"id":"/content/shell/countries/australia/en_au/sustainability/communities/the-power-of-local-community/promoting-local-businesses-in-gladstone/jcr_content/root/main/section/text_copy","model":{"text":"\u003Cp\u003EShell’s commitment to regional economic development is focused on supporting businesses in communities. So, when the Gladstone Chamber of Commerce and Industry wanted to expand its successful Buy Local Campaign, Shell was keen to help. Read on to hear how it’s benefiting locals in this tight-knit community.\u003C/p\u003E\n\u003Ch3\u003E\u003Cb\u003ESmall business on the big screen\u003C/b\u003E\u003C/h3\u003E\n\u003Cp\u003EOne of the ways Shell’s support of the Buy Local campaign is boosting Gladstone’s small businesses is by helping them advertise. Businesses like Taylor and Matt Druitt’s Oakcrest Electrical have been able to affordably promote their businesses through cinema advertising, digital billboards, print media and social media. Sam Devers, President of the Chamber of Commerce, said the campaign is an important reminder to locals of the great businesses in town. “It keeps money in our community and in the region,” Sam says.\u003C/p\u003E\n"}},{"organism":"StandaloneAsset","color":"inherited","colspan":8,"id":"/content/shell/countries/australia/en_au/sustainability/communities/the-power-of-local-community/promoting-local-businesses-in-gladstone/jcr_content/root/main/section/standalone_asset_839","model":{"title":"Watch to find out more","video":{"src":"https://www.youtube-nocookie.com/embed/MPpnedgIp-A?si=5vNcKlvtVNwKwtvt"}}},{"organism":"Container.List","colspan":8,"children":[{"organism":"AccordionItem","color":"inherited","id":"/content/shell/countries/australia/en_au/sustainability/communities/the-power-of-local-community/promoting-local-businesses-in-gladstone/jcr_content/root/main/section/list_copy/list_item","model":{"title":"Read the transcript","text":"\u003Cp\u003E\u003Cstrong\u003ETitle: Promoting local businesses in Gladstone | The power of local community\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EDuration: \u003C/strong\u003E2 minutes and 40 seconds\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EDescription:\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003EFrom cinema ads to billboards in the local streets, the Gladstone Chamber of Commerce and Industry and is helping businesses promote themselves in the community. Discover how Shell’s support of this initiative has helped family-run Oakcrest Electrical grow their business in this region of Queensland.\u003C/p\u003E\n\u003Cp\u003EBuy Local Transcript\u003C/p\u003E\n\u003Cp\u003E(MUSIC PLAYS)\u003C/p\u003E\n\u003Cp\u003EDESCRIPTION:\u003C/p\u003E\n\u003Cp\u003EThe sun rises behind distant hills, painting a stretch of clouds above and the still waters around a large marina with golden light.\u003C/p\u003E\n\u003Cp\u003EElsewhere, the burgundy seed heads of some long grass bobs in the wind.\u003C/p\u003E\n\u003Cp\u003ETwo people walk along the waterfront in the morning light.\u003C/p\u003E\n\u003Cp\u003EA pale yellow building has a red-tiled roof and a small clock tower mounted above. Lettering on the front of the building reads ‘The Old Gladstone Post Office’. An Australian flag sways lazily out front in the breeze.\u003C/p\u003E\n\u003Cp\u003EA bridge rises over a river that bends around a small township.\u003C/p\u003E\n\u003Cp\u003ETEXT: Gladstone, Queensland\u003C/p\u003E\n\u003Cp\u003ETAYLOR DRUITT:\u003C/p\u003E\n\u003Cp\u003EWe love Gladstone. It's a growing town, so there's always new exciting things coming to the region. We're starting to get more shows, more festivals.\u003C/p\u003E\n\u003Cp\u003EDESCRIPTION:\u003C/p\u003E\n\u003Cp\u003EInside a large shed-type building, a woman and a man sit at a large bench with large white coffee mugs. The woman, Taylor, has long red hair and wears a black t-shirt. The man, Matt, has short dark-brown curly hair and wears a grey long-sleeved shirt.\u003C/p\u003E\n\u003Cp\u003ETEXT: Taylor and Matt Druitt – Buy Local participants, Oakcrest Electrical\u003C/p\u003E\n\u003Cp\u003EMATT DRUITT:\u003C/p\u003E\n\u003Cp\u003EMore shops.\u003C/p\u003E\n\u003Cp\u003ETAYLOR DRUITT:\u003C/p\u003E\n\u003Cp\u003EMore shops. It's all happening. There's a real community within the business owners. I know that we are quite tight-knit and we always catch up with other businesses.\u003C/p\u003E\n\u003Cp\u003EDESCRIPTION:\u003C/p\u003E\n\u003Cp\u003EA workshop garage door slowly opens.\u003C/p\u003E\n\u003Cp\u003EA man walks towards it across the polished concrete floor of the workshop.\u003C/p\u003E\n\u003Cp\u003ETAYLOR DRUITT:\u003C/p\u003E\n\u003Cp\u003EWe're always on the phone to them. If we can't help them, we refer them to someone who we know that can help them.\u003C/p\u003E\n\u003Cp\u003EDESCRIPTION:\u003C/p\u003E\n\u003Cp\u003EInside a cinema, a woman sits in one of the padded armchair-style seats. She has short grey hair and wears a navy-blue polo shirt.\u003C/p\u003E\n\u003Cp\u003ETEXT: Sam Devers – President, Gladstone Chamber of Commerce\u003C/p\u003E\n\u003Cp\u003ESAM DEVERS:\u003C/p\u003E\n\u003Cp\u003EIt's a good small community, and we do try and keep Gladstone then buying local.\u003C/p\u003E\n\u003Cp\u003EDESCRIPTION:\u003C/p\u003E\n\u003Cp\u003ESam walks down the footpath outside a row of retail shops. A sign on a bus stop bench reads ‘Gladstone QLD’.\u003C/p\u003E\n\u003Cp\u003ESAM DEVERS:\u003C/p\u003E\n\u003Cp\u003EBuy Local is about encouraging everybody to go local first before you look online or from the bigger chains.\u003C/p\u003E\n\u003Cp\u003EDESCRIPTION:\u003C/p\u003E\n\u003Cp\u003EA man and a woman stop to allow their dogs to say hello as they walk along the waterfront. A large ship is moored out in the waters beyond.\u003C/p\u003E\n\u003Cp\u003EA montage of the various features and locations of Gladstone.\u003C/p\u003E\n\u003Cp\u003ESAM DEVERS:\u003C/p\u003E\n\u003Cp\u003ESo, about trying to make sure that we make people aware that there are the goods and services in town that they can buy from. And it keeps money in our community and in our region.\u003C/p\u003E\n\u003Cp\u003EDESCRIPTION:\u003C/p\u003E\n\u003Cp\u003EInside a workshop, Matt unwraps some plastic around a package. He unboxes a fluorescent strip light from inside and wires it up.\u003C/p\u003E\n\u003Cp\u003EMatt walks with Taylor through their workshop.\u003C/p\u003E\n\u003Cp\u003ELater, they walk down enter a cinema and sit down in the padded armchair seats.\u003C/p\u003E\n\u003Cp\u003ESAM DEVERS:\u003C/p\u003E\n\u003Cp\u003EShell has been a major supporter of our Buy Local campaign. Giving smaller businesses a chance to showcase themselves and be advertised in the local cinemas, on digital billboards and in print media as well as on socials. So, it gave them an opportunity to advertise in a way that they wouldn't normally have been able to do so.\u003C/p\u003E\n\u003Cp\u003EDESCRIPTION:\u003C/p\u003E\n\u003Cp\u003ETaylor and Matt watch an ad on the cinema screen. Large white letters read ‘Why is it important to support & buy local?’\u003C/p\u003E\n\u003Cp\u003ELater, they stand arm in arm outside the front entrance to ‘Oakcrest Electrical’.\u003C/p\u003E\n\u003Cp\u003ETAYLOR DRUITT:\u003C/p\u003E\n\u003Cp\u003EFound out about Buy Local through the Gladstone Chamber of Commerce and Industry. They let us know about it and what it was all about, which is something that aligned with our values.\u003C/p\u003E\n\u003Cp\u003EDESCRIPTION:\u003C/p\u003E\n\u003Cp\u003EOn a white background, black lettering reads ‘GCCI – Buy Local – Gladstone Chamber of Commerce & Industry – Proudly sponsored by – ‘ Below, various logos for ‘Gladstone Regional Council’; ‘Shell QGC’; Gladstone Industry Leadership Group’; ‘Bishopp’; ‘Gladstone Today’; and ‘Gladstone Cinemas’.\u003C/p\u003E\n\u003Cp\u003EMATT DRUITT:\u003C/p\u003E\n\u003Cp\u003EThe community actually sees the big industries, they're here to help out.\u003C/p\u003E\n\u003Cp\u003EDESCRIPTION:\u003C/p\u003E\n\u003Cp\u003ETaylor and Matt at work and standing outside their premises.\u003C/p\u003E\n\u003Cp\u003EDESCRIPTION:\u003C/p\u003E\n\u003Cp\u003ESam sits in the cinema with a grey-haired man. The ad for Buy Local runs on the screen and Taylor and Matt sit a few rows in front of them.\u003C/p\u003E\n\u003Cp\u003ESAM DEVERS:\u003C/p\u003E\n\u003Cp\u003EPeople love seeing themselves on the big screen. We've had a really great uptake from this Buy Local campaign. It's something that small businesses don't get the opportunity to do unless they've got a good marketing budget. Being able to have that support from Shell and the Chamber of Commerce to be able to offer these sort of services at an affordable price for small businesses has been invaluable.\u003C/p\u003E\n\u003Cp\u003ETAYLOR DRUITT:\u003C/p\u003E\n\u003Cp\u003EYeah, we were very excited to see the finished product and see it out in community.\u003C/p\u003E\n\u003Cp\u003EMATT DRUITT:\u003C/p\u003E\n\u003Cp\u003EAnd also, happy to know other, other companies like us were doing the exact same thing.\u003C/p\u003E\n\u003Cp\u003ETAYLOR DRUITT:\u003C/p\u003E\n\u003Cp\u003EYeah. If one business does well, every other business does well as well. It all works in conjunction. Yeah.\u003C/p\u003E\n\u003Cp\u003EMATT DRUITT:\u003C/p\u003E\n\u003Cp\u003EAll boats rise in high tide.\u003C/p\u003E\n\u003Cp\u003E(LAUGHTER)\u003C/p\u003E\n\u003Cp\u003E(MUSIC PLAYS)\u003C/p\u003E\n\u003Cp\u003EDESCRIPTION:\u003C/p\u003E\n\u003Cp\u003EThe sun rises on an aerial view of the marina and the still waters dotted with boats. The yellow and red Shell logo. White text below reads ‘The power of local community’.\u003C/p\u003E\n\u003Cp\u003E(END OF RECORDING)\u003C/p\u003E\n"}}],"id":"/content/shell/countries/australia/en_au/sustainability/communities/the-power-of-local-community/promoting-local-businesses-in-gladstone/jcr_content/root/main/section/list_copy","model":{}},{"organism":"PromoSimple.Text","color":"inherited","colspan":8,"id":"/content/shell/countries/australia/en_au/sustainability/communities/the-power-of-local-community/promoting-local-businesses-in-gladstone/jcr_content/root/main/section/text_1174912931_copy","model":{"title":"Opportunities in a growing region","text":"\u003Cp\u003EWhile Taylor and Matt Druitt grow their business, they want other small businesses in the community to thrive as well. “There’s a real community within the business owners – we are quite tight-knit, and we always catch up with other businesses.” They are firm believers that members of Gladstone’s business community can share in each others’ success and contribute to the prosperity of the region. 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