Promoting local businesses
From cinema ads to billboards in the local streets, the Gladstone Chamber of Commerce and Industry is helping businesses promote themselves in the community. Discover how Shell’s support of this initiative has helped family-run Oakcrest Electrical grow their business in this region of Queensland.
Shell’s commitment to regional economic development is focused on supporting businesses in communities. So, when the Gladstone Chamber of Commerce and Industry wanted to expand its successful Buy Local Campaign, Shell was keen to help. Read on to hear how it’s benefiting locals in this tight-knit community.
Small business on the big screen
One of the ways Shell’s support of the Buy Local campaign is boosting Gladstone’s small businesses is by helping them advertise. Businesses like Taylor and Matt Druitt’s Oakcrest Electrical have been able to affordably promote their businesses through cinema advertising, digital billboards, print media and social media. Sam Devers, President of the Chamber of Commerce, said the campaign is an important reminder to locals of the great businesses in town. “It keeps money in our community and in the region,” Sam says.
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Opportunities in a growing region
While Taylor and Matt Druitt grow their business, they want other small businesses in the community to thrive as well. “There’s a real community within the business owners – we are quite tight-knit, and we always catch up with other businesses.” They are firm believers that members of Gladstone’s business community can share in each others’ success and contribute to the prosperity of the region. They reflect on how Shell’s involvement in the region provided a boost. “The community actually sees the big industries are here to help the little guys out,” Matt says.
More eyes on local businesses
With the support of Shell and other sponsors, the Buy Local Campaign has grown to support more than 35 businesses around the region that manufacture and source goods locally and employ and upskill locals.
Gladstone is home to many Shell employees and their families, and we’re committed to ensuring our presence benefits everyone, especially small businesses. Supporting campaigns such as Buy Local is one of the many ways we’re ensuring the Gladstone community has vibrant and thriving small businesses well into the future and encouraging residents to spend locally.
