Shell Relaunches Broome Coles Express
Jan 24, 2014
Shell Australia officially reopened the Broome Coles Express service station at a ceremony attended by Shell Retail Business Manager, Jane Morwick and Greg Kennedy, Coles Express Regional Manager for WA/SA/NT.
The ribbon cutting ceremony follows a “knock down and rebuild” of the site in Napier Terrace.
Speaking at the event Jane Morwick said Shell had demolished the front of the shop to make way for a larger forecourt area to make refuelling easier for customers.
She said the reconfigured forecourt would reduce congestion and wait times in peak periods.
“Installing new pumps that will have all products available at all filling positions will reduce confusion, making it easier for customers and allowing faster re-fuelling,” Jane said.
“Also a new high flow diesel hose will allow for faster refuelling for commercial vehicles including Shell Card customers.
“We have also increased diesel and unleaded petrol storage at the site to reduce chances of product shortages and ensure we have all products available for customers when they need them.”
Greg Kennedy said Coles Express, who will operate the site, were particularly excited about the new shop that will be completely revamped inside.
“The modern service station is much more than just a place to buy fuel – and the improvements to the shop at Broome will help Coles Express to carry a wider range of products,” he said.
“Improving the layout of the shop, the product range and Down Down prices, also means that customers will find it easier to find the right products and price – making convenience affordable.”
Jane Morwick added that installing new signage, new concrete and improving the landscaping would mean the iconic site would add to the streetscape of Broome.
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