Shell invests North West WA retail sites
Sep 11, 2012
Shell Australia today announced a $6 million investment in four key retail sites in north west Western Australia.
The initiative will see the company invest in new tankage, pumps, canopies and upgraded signage at sites in Tom Price, Paraburdoo, Halls Creek and Fitzroy Crossing.
Shell’s general manager of marketing Craig James said changes in the region meant existing sites were no longer able to meet customer demand and extra investment was long overdue.
Mr James admitted the company had been disappointed with fuel shortages across the four sites in recent times – and had listened to the community’s calls for greater action.
“North west WA is of great importance to Shell and the company is keen to work with the local community to make retail sites the best they can be,” he said.
“The new sites will have increased tankage – which will mean fuel shortages in peak demand periods are reduced.
“Shell also understands that service stations in remote communities do more than simply sell fuel, so the company will work with Coles Express to improve shopping.
“These sites are also landmarks in town, so Shell will be applying updated signage and lighting so the sites look modern and fresh.”
Mr James said works will commence this month at Tom Price and Paraburdoo. Fitzroy Crossing would commence works during October, while Shell is continuing to work with Halls Creek Council to install additional diesel tankage and new signage at the site. New pumps were installed in August.
Shell will work with Coles Express to limit impact on customers during the construction phase, and will communicate any disruptions with customers and the local community.
During the Tom Price site upgrade - which is expected to be completed mid December - ULP95 will be sold at the lower price of ULP91 to ensure minimal impact to the local community.