Cleaner Mobility

Title: How is Liquefied Natural Gas like Wizards? | Ludicrous Analogies

Duration: 1:00 minutes

Description:

Making the Future with Hydrogen fuel technology.

MTF_HYDROGEN_TEXTED_WIP_1Min_v02-16-9_5.10.18  Transcript

[Background music plays]

Happy upbeat instrumental music featuring ukulele, other strings and keys.

[Voiceover]

How to make the future?

[Text displays]

How to Make the Future

[Animated sequence]

We open on a pair of hugging emoticons on a blue post-it floating across the screen, from frame left to frame right. Bolts of electricity streak across the screen at various points. As the post-it floats out of frame, it reveals a title, below which we see the Shell logo.

[Audio]

Electrical buzzing

[Voiceover]

Let’s talk about hydrogen fuels.

[Text displays]

Let’s talk about hydrogen fuels

[Animated sequence]

We pan down over columns of hydrogen atoms – squares with H2 written on each of them – and a title rolls up to centre frame.

[Voiceover]

Hydrogen is the most common element in the universe.

[Text displays]

Hydrogen is the most common element in the universe

[Animated sequence]

We zoom out, hydrogen atoms floating outwards, to reveal the universe – stars, planets, asteroids etc. Floating among them are the hydrogen atoms.

[Audio]

Whooshing sounds, electronic signal.

[Voiceover]

To use a ludicrous analogy, it’s a bit like emoticons on the internet. It’s everywhere!

[Text displays]

To use a ludicrous analogy

It’s a bit like emoticons on the internet

It’s everywhere!

[Animated sequence]

Yellow post-it notes with emoticons suddenly appear over each hydrogen atom, and then quickly proliferate to fill the screen with yellow post-it notes.

[Audio]

Popping bubble sounds, playful sounds of excitement.

[Voiceover]

Even in water, where it’s bonded to another common element: oxygen.

[Text displays]

Even in water

Where it’s bonded to another common element:

Oxygen

Oxygen – Water

[Animated sequence]

The yellow post-it notes clear towards outer frame, and an emoticon on a small yellow post-it appears alongside an emoticon on a small white post-it at centre frame. We zoom in on the post-its, as the emoticon on the yellow-post it approaches the emoticon on the white post-it with arms outstretched. An arrow points from the word ‘oxygen’ to the white post-it emoticon. The post-its collide and become one blue post-it on which the two emoticons hug closely. Blue droplets briefly splash out from the post-it.

[Audio]

Playful sounds of excitement, splashing sound.

[Voiceover]

So cute… I can’t even… But they can be split up using electricity.

[Text displays]

So cute…

But they can be split up using electricity

[Animated sequence]

Bolts of electricity streak across the screen at various points. A bolt of electricity inserts itself between the hugging couple on the blue post-it, causing them to separate into two post-its again, one yellow, one white, as before. An electric pulse encircles the emoticon on the yellow post-it, and this rotates towards and out of frame left, the emoticon grinning broadly. The white post-it floats away and exits at frame right.

[Audio]

Electrical buzzing.

[Voiceover]

And if that electricity comes from renewable sources, then this whole deal becomes emission-free.

[Text displays]

And if that electricity comes from renewable sources

Then the whole deal becomes free of CO2 emissions

[Animated sequence]

We then see several turning wind turbines and solar panel set on a bank alongside hydropower turbines with fast-flowing water, a yellow sun in the sky above. We pan down to reveal the outline of a square which flaps open, revealing itself to be a fuel tank flap, and a fuel pump nozzle is inserted into the tank opening.

[Audio]

Bird’s chirping, water flowing, clicking sounds.

[Voiceover]

When hydrogen is used in a fuel cell, it bonds back together with oxygen from the air.

[Text displays]

When hydrogen is used in a fuel cell

It bonds back together with oxygen from the air

[Animated sequence]

We see the outline of the fuel pump nozzle, and the blue hydrogen flowing down towards the car’s hydrogen tank. As we pan down, we see a flow of yellow post-its with emoticons encircled in electric pulses, flowing through the car’s hydrogen tank and then into the battery. We see white post-its also flowing into the battery, joining the yellow post-its. We zoom to a closer view of the yellow and white post-its.

[Voiceover]

D’awwww... you guys.

[Text displays]

D’awwww... you guys

[Animated sequence]

We see an emotional reunion between a yellow post-it emoticon and a white post-it emoticon, where the encircling electric pulse disappears and the two post-its become a happy blue post-it again, the two emoticons embracing closely. Different coloured post-its appear around the blue post-it, depicting hearts, confetti, fireworks, etc. The frame fills with hugging emoticon couples on blue post-its as bolts of electricity fly between the post-its.

[Audio]

Electrical buzzing, popping bubble sounds.

[Voiceover]

This releases the electricity to power your car.

[Text displays]

This releases the electricity to power your car

Hydrogen Tank – Fuel Cell Stack – Engine

[Animated sequence]

We see the bolts of electricity move upwards, away from the blue post-its and through a pipe and into a motor, which starts spinning. We zoom out to a diagram of the hydrogen tank, fuel cell stack and engine of the car.

[Audio]

Whooshing sounds, engine running.

[Voiceover]

As well as trucks and even trains.

[Text displays]

As well as trucks

And even trains

[Animated sequence]

We further zoom out to see the red car containing the motor, driving down a motorway, alongside a large lake. We see a truck pass the car on the motorway, and then a train cross over the bridge over the lake in the background. Each of these vehicles emits a small number of tiny blue post-its.

[Audio]

Vehicle engine sounds, birds chirping.

[Voiceover]

And of course, the only emission of this cleaner fuel is sweet sweet water vapour.

[Text displays]

And of course

The only emission of this cleaner fuel

Is sweet sweet water vapour.

[Animated sequence]

The red car continues on the motorway, alongside the lake. We zoom all the way into the lake where we see a hugging emoticon couple on a blue post-it land on a tiny raft, arms over each other’s shoulders. They wave to camera. We pan up to a title.

[Audio]

Car’s engine, bird’s chirping, water splashing, playful sounds of excitement.

[Voiceover]

Now that’s how to make the future.

[Text displays]

Now that’s how to make the future

#MakeTheFuture

[Animated sequence]

The title rolls down to display at centre frame, with the Shell Pecten and #MakeTheFuture displaying below.

[Audio]

The familiar sound of Shell plays to round the film to the end.