Title: How is Liquefied Natural Gas like Wizards? | Ludicrous Analogies
Duration: 1:00 minutes
Description:
Making the Future with Hydrogen fuel technology.
MTF_HYDROGEN_TEXTED_WIP_1Min_v02-16-9_5.10.18 Transcript
[Background music plays]
Happy upbeat instrumental music featuring ukulele, other strings and keys.
[Voiceover]
How to make the future?
[Text displays]
How to Make the Future
[Animated sequence]
We open on a pair of hugging emoticons on a blue post-it floating across the screen, from frame left to frame right. Bolts of electricity streak across the screen at various points. As the post-it floats out of frame, it reveals a title, below which we see the Shell logo.
[Audio]
Electrical buzzing
[Voiceover]
Let’s talk about hydrogen fuels.
[Text displays]
Let’s talk about hydrogen fuels
[Animated sequence]
We pan down over columns of hydrogen atoms – squares with H2 written on each of them – and a title rolls up to centre frame.
[Voiceover]
Hydrogen is the most common element in the universe.
[Text displays]
Hydrogen is the most common element in the universe
[Animated sequence]
We zoom out, hydrogen atoms floating outwards, to reveal the universe – stars, planets, asteroids etc. Floating among them are the hydrogen atoms.
[Audio]
Whooshing sounds, electronic signal.
[Voiceover]
To use a ludicrous analogy, it’s a bit like emoticons on the internet. It’s everywhere!
[Text displays]
To use a ludicrous analogy
It’s a bit like emoticons on the internet
It’s everywhere!
[Animated sequence]
Yellow post-it notes with emoticons suddenly appear over each hydrogen atom, and then quickly proliferate to fill the screen with yellow post-it notes.
[Audio]
Popping bubble sounds, playful sounds of excitement.
[Voiceover]
Even in water, where it’s bonded to another common element: oxygen.
[Text displays]
Even in water
Where it’s bonded to another common element:
Oxygen
Oxygen – Water
[Animated sequence]
The yellow post-it notes clear towards outer frame, and an emoticon on a small yellow post-it appears alongside an emoticon on a small white post-it at centre frame. We zoom in on the post-its, as the emoticon on the yellow-post it approaches the emoticon on the white post-it with arms outstretched. An arrow points from the word ‘oxygen’ to the white post-it emoticon. The post-its collide and become one blue post-it on which the two emoticons hug closely. Blue droplets briefly splash out from the post-it.
[Audio]
Playful sounds of excitement, splashing sound.
[Voiceover]
So cute… I can’t even… But they can be split up using electricity.
[Text displays]
So cute…
But they can be split up using electricity
[Animated sequence]
Bolts of electricity streak across the screen at various points. A bolt of electricity inserts itself between the hugging couple on the blue post-it, causing them to separate into two post-its again, one yellow, one white, as before. An electric pulse encircles the emoticon on the yellow post-it, and this rotates towards and out of frame left, the emoticon grinning broadly. The white post-it floats away and exits at frame right.
[Audio]
Electrical buzzing.
[Voiceover]
And if that electricity comes from renewable sources, then this whole deal becomes emission-free.
[Text displays]
And if that electricity comes from renewable sources
Then the whole deal becomes free of CO2 emissions
[Animated sequence]
We then see several turning wind turbines and solar panel set on a bank alongside hydropower turbines with fast-flowing water, a yellow sun in the sky above. We pan down to reveal the outline of a square which flaps open, revealing itself to be a fuel tank flap, and a fuel pump nozzle is inserted into the tank opening.
[Audio]
Bird’s chirping, water flowing, clicking sounds.
[Voiceover]
When hydrogen is used in a fuel cell, it bonds back together with oxygen from the air.
[Text displays]
When hydrogen is used in a fuel cell
It bonds back together with oxygen from the air
[Animated sequence]
We see the outline of the fuel pump nozzle, and the blue hydrogen flowing down towards the car’s hydrogen tank. As we pan down, we see a flow of yellow post-its with emoticons encircled in electric pulses, flowing through the car’s hydrogen tank and then into the battery. We see white post-its also flowing into the battery, joining the yellow post-its. We zoom to a closer view of the yellow and white post-its.
[Voiceover]
D’awwww... you guys.
[Text displays]
D’awwww... you guys
[Animated sequence]
We see an emotional reunion between a yellow post-it emoticon and a white post-it emoticon, where the encircling electric pulse disappears and the two post-its become a happy blue post-it again, the two emoticons embracing closely. Different coloured post-its appear around the blue post-it, depicting hearts, confetti, fireworks, etc. The frame fills with hugging emoticon couples on blue post-its as bolts of electricity fly between the post-its.
[Audio]
Electrical buzzing, popping bubble sounds.
[Voiceover]
This releases the electricity to power your car.
[Text displays]
This releases the electricity to power your car
Hydrogen Tank – Fuel Cell Stack – Engine
[Animated sequence]
We see the bolts of electricity move upwards, away from the blue post-its and through a pipe and into a motor, which starts spinning. We zoom out to a diagram of the hydrogen tank, fuel cell stack and engine of the car.
[Audio]
Whooshing sounds, engine running.
[Voiceover]
As well as trucks and even trains.
[Text displays]
As well as trucks
And even trains
[Animated sequence]
We further zoom out to see the red car containing the motor, driving down a motorway, alongside a large lake. We see a truck pass the car on the motorway, and then a train cross over the bridge over the lake in the background. Each of these vehicles emits a small number of tiny blue post-its.
[Audio]
Vehicle engine sounds, birds chirping.
[Voiceover]
And of course, the only emission of this cleaner fuel is sweet sweet water vapour.
[Text displays]
And of course
The only emission of this cleaner fuel
Is sweet sweet water vapour.
[Animated sequence]
The red car continues on the motorway, alongside the lake. We zoom all the way into the lake where we see a hugging emoticon couple on a blue post-it land on a tiny raft, arms over each other’s shoulders. They wave to camera. We pan up to a title.
[Audio]
Car’s engine, bird’s chirping, water splashing, playful sounds of excitement.
[Voiceover]
Now that’s how to make the future.
[Text displays]
Now that’s how to make the future
#MakeTheFuture
[Animated sequence]
The title rolls down to display at centre frame, with the Shell Pecten and #MakeTheFuture displaying below.
[Audio]
The familiar sound of Shell plays to round the film to the end.
