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Shell Australia is not a retailer of fuel at service stations in Australia, but is a fuel wholesaler to Coles Express, dealers with Shell branded service stations and other commercial customers.
In this section we will aim to shed light on the key factors that make up Shell's wholesale fuel prices.
Shell’s Downstream business in Australia (excluding Aviation), was divested in mid-2014 to Vitol.
The sale also included a Trademark Licence Agreement, which will see the Shell brand remain at around 870 service stations Australia wide – with customers still able to buy Shell branded quality fuels and lubricants and products to meet their needs.
The company will operate in Australia as Viva Energy Australia.
As of 13 August 2014 Viva Energy Australia will be responsible for setting Terminal Gate pricing for Shell branded petrol and diesel.